With a background in photography and videography, I initially planned to study digital media. After exploring advertising, I discovered a passion for brand strategy and knew it was the path I wanted to pursue.
Majoring in Advertising
As I explored advertising, I found myself drawn to its research-driven nature, particularly the psychology behind consumer behavior, audience analytics, and various marketing channels. I also discovered a passion for the creative side of branding—developing unique identities and bringing them to life across different marketing platforms.
ADVERTISING CAMPAIGNS
During an intro business course, I was asked to create a campaign using marketing analytics and competitor statistics. For this project, we chose the Dyson Vacuum.
Click on the graphic to view the campaign.
For another social media course, I completed a campaign about an up-and-coming brand. As a dog lover, I had to choose Bark Box.
Click on the graphic to view the campaign.
In a campaign course, I was asked to take analytics using MRI Simmons to detect the target audience for a product. I chose Mr. Clean considering I am often loyal to other cleaning products.
Click on the graphic to view the campaign.
The very first campaign I created was for Betty Crocker. Looking back, it wasn’t my greatest work, but it opened me up to the world of advertising!
Click on the graphic to view the campaign.
Throughout a social media course, I was asked to take a brand and re-brand it using social media analytics and strategy. For this project, I chose my family business to research competitors and analytics for the tree removal industry.
Click on the graphic to view the campaign.
My senior capstone project was to complete a campaign about a local Milwaukee organization called ComedySportz. In this campaign, the eight of us had to research competitors and the comedy industry using analytics and research. For my portion, I was in charge of creating production for the company. I created a film and social posts as well as market research.
Click on the graphic to view the campaign.
Some trials
Some math
In the end, we were able to create a fully functioning shower head with adjustable functions that were within the consumer budget and were able to market innovatively and creatively.
My senior year of college, I took a course with some engineers to create a prototype and campaign for a product assigned to us.
Click on the image to view the complete campaign.
and some research
Some science
It Starts with an Idea
KOHLER INCLUSIVITY CHALLENGE
Ironically, the second half of my senior year, I was chosen to participate in an inclusivity challenge sponsored by Kohler. For this challenge, I was given a team of all different majors to work with. As the communications representative, I aimed to research the target audience needs and how to market them in an innovative and successful way.
For a Kohler-sponsored project, my team addressed the lack of accessibility features in everyday home products. After extensive research, we focused on reimagining the smart mirror for users with mobility, balance, and visual impairments.
Through surveys and audience research, we identified women ages 60+ with visual impairments as our primary target audience. Our solution combined Kohler's existing smart technology with accessible features designed to create a safer, more comfortable vanity experience.
The proposed concept included voice controls, a detachable remote with simple buttons, and an adjustable mirror design to improve usability and independence for users with varying abilities.
The final product is sketched above and features a moveable mirror, and contains adjustable magnification and lighting controls. Our product name was “Kohler Klear.”
I worked with a great team that included another senior and two freshmen! We were all strangers, but grew to be great friends thanks to this challenge!
DIGITAL MEDIA
Majoring in digital media
I took numerous film, editing, and story-writing courses as a digital media major. Ultimately, I enjoyed video editing the most as well as studying cinematography. Because of Covid-19, some of my classes were cut short and I faced a setback once I took higher-level classes later in my academic career.
Alongside my general-ed courses throughout my freshmen year, I wrote scripts for a few films/short plays. I quickly discovered I did not have a talent in this field.
I studied early film and aesthetics in my sophomore and junior years, as well as Adobe software. I learned the basics of numerous programs by messing around making logos on Illustrator or creating a fake podcast to practice sound design.
I had professors who encouraged me to test out my crazy or experimental ideas and use my creative brain to become innovative to have a chance in the field.
This became extra apparent during my senior year.
Senior capstone- short film
In my senior year, I was assigned to a group of four to create a short film based on the script of a former scriptwriting student. The script we were given was titled “Asking for the Blessing” by Brennan Wills.
Although I served as the film's editor, I contributed to every stage of production, including producing, fundraising, location scouting, casting, and shot planning. I secured our filming location through a local restaurant partnership and helped coordinate casting with Marquette theatre students.
During pre-production, I proposed adding a clone character to visually represent the protagonist's anxiety, transforming the story into a more creative and engaging film. After weeks of planning, our team filmed the project and I spent countless hours editing, handling sound design, color correction, and visual effects.
Anxious Expectations remains one of my proudest accomplishments because it reflects the creativity, persistence, and teamwork required to bring an ambitious vision to life. Despite time constraints, the film earned strong praise and an encore screening.
To view the film, click on the poster above.